Most HVAC business owners work 70 hours per week approximately. Working harder is not the answer. Let's review 2019. How can your business serve you better in 2020. We also look at the key SEO and marketing channels in 2020 that will drive your business forward.
1.30 - Review of 2019
2.30 - 3 things that made you happy
3.30 - 3 areas for improvement
4.05 - How can the business serve you better?
6.15 - Dichotomy between planning...
In this episode we discuss Google search in 2019 and the big things that impacted the hvac industry. Perhaps they affected your business also?
1:35 - Overview of topics
1:52 - GMB Spam Clean up
4:45 - Service area business changes
6:50 - Continued rollout of Local Service Ads and Google Guaranteed
16:15 - Canonicalization
19:35 - Mobile first indexing
22:40 - Site diversity update
In this episode we talk about how to use holidays and special events to promote your HVAC business.
Listen along in the car or better still, print a list of holidays in your country and listen to the episode. Your mind will explode with promotional possibilities.
1:09: Goal of Consultative Selling
1:35: People’s needs before products
2:28: Ask questions: understand what you customer needs
2:46 Example of Buying Criteria
5:25 Marketing communication process
6:15 Be the solution in your market
In this episode, we discuss how to use email marketing to generate and nurture leads for your business.
0:53 - Create lists
2:11 - Sub Headlines
3:20 - Body of the email
4:37 - Strategy
5:26 - Deliverability
9:20 - Tip of the week
In this episode we discuss how to track the effectiveness of your advertising.
1:01 - Establish an accountable advertising system
2:38 - Coupons or redemption vouchers
3:37 - Promotional codes
4:18 - Dynamic telephone numbers
5:04 - How did you hear about us?
5:38 - Tracking links and Analytics
10:18 - Tip of the week
Resources - Call Tracking Metrics
10:56 - Done-for-you