Most HVAC business owners work 70 hours per week approximately. Working harder is not the answer. Let's review 2019. How can your business serve you better in 2020. We also look at the key SEO and marketing channels in 2020 that will drive your business forward.
1.30 - Review of 2019
2.30 - 3 things that made you happy
3.30 - 3 areas for improvement
4.05 - How can the business serve you better?
6.15 - Dichotomy between planning...
In this episode we discuss Google search in 2019 and the big things that impacted the hvac industry. Perhaps they affected your business also?
1:35 - Overview of topics
1:52 - GMB Spam Clean up
4:45 - Service area business changes
6:50 - Continued rollout of Local Service Ads and Google Guaranteed
16:15 - Canonicalization
19:35 - Mobile first indexing
22:40 - Site diversity update
In this episode we talk about how to use holidays and special events to promote your HVAC business.
Listen along in the car or better still, print a list of holidays in your country and listen to the episode. Your mind will explode with promotional possibilities.
1:09: Goal of Consultative Selling
1:35: People’s needs before products
2:28: Ask questions: understand what you customer needs
2:46 Example of Buying Criteria
5:25 Marketing communication process
6:15 Be the solution in your market
In this episode, we discuss how to use email marketing to generate and nurture leads for your business.
0:53 - Create lists
2:11 - Sub Headlines
3:20 - Body of the email
4:37 - Strategy
5:26 - Deliverability
9:20 - Tip of the week
In this episode we discuss how to track the effectiveness of your advertising.
1:01 - Establish an accountable advertising system
2:38 - Coupons or redemption vouchers
3:37 - Promotional codes
4:18 - Dynamic telephone numbers
5:04 - How did you hear about us?
5:38 - Tracking links and Analytics
10:18 - Tip of the week
Resources - Call Tracking Metrics
10:56 - Done-for-you
In this episode we discuss market leadership. Positioning is so important for your business. Market leadership will stop you from being marginalized so you can be rewarded and run your business like a maven.
0:40 - Be a Market Leader
1:14 - Advantages of Market Leadership
1:15 - 1st Advantage: Set the buying criteria
1:58 - 2nd Advantage: less sensitive to market change
2:54 - Strategies to become a market leader
2:58 - Strategy 1:...
The new year is a great time to reflect and set challenging goals for the upcoming year.
1:03 - Frustration defined
1:41 - So what should you do?
2:10 - The Improvement Cycle
2:27 - Phase 1: Assess!
3:15 - Phase 2: Realistic goals
4:27 - Phase 3: Set activities
5:19 - Phase 4: Get feedback
7:50 - Suggested books to read for 2013
8:04 - Book 1: Psycho Cybernetics by Maxwell Maltz
8:35 - Book 2: Think and Grow Rich
In this episode we discuss the importance of a USP. Sick and tired of playing the price war, race to the bottom game? Get a USP.
0:25 - Overview of the topics
0:52 - What is a USP?
1:53 - What a USP is not
3:07 - Example of a dumb USP
3:31 - 3 Examples of successful USPs
3:49 - Example of successful USP by Dominos
5:03 - Example of successful USP by Fedex
5:57 - Example of successful USP by Bill Phillips
In this episode we discuss sales and how to match your sales plan to your marketing.
0:12 - Sales Techniques
0:26 - Positioning vs. prospecting
2:27 - Pull vs. Push
3:48 - Permission marketing vs. interruption marketing
4:58 - Qualifying and disqualifying prospects
6:50 - Authority
7:52 - Can they say yes
8:48 - Step 1: Permission-
In this episode we discuss social media, does it work for HVAC businesses? If so, how to use it to attract customers.
0:35 - Facebook
2:16 - Twitter
3:53 - LinkedIn
4:47 - Google+
6:39 - Use social media: Know what people say about your business
8:09 - Use social media: build an audience
8:48 - How many tweets per day?
9:57 - Don't post crap on Twitter
In this episode we discuss lead generation for hvac companies. Specifically, how to create compelling offers and lead magnets to get masses of people interested in your services so you can follow up and close.
0:05 - Introduction to Lead Generation
1:04 - Lead generation magnets
2:23 - How to build lead generation magnets
4:25 - How to not be a commodity
6:17 - Marketing the magnet
6:44 - Building a list of interested prospects.
This episode follows on from episode 1 where we discuss how to use direct marketing principles on your website. What elements are needed to generate the most conversions from your traffic. It's probably not what you like the look of or have been told by your marketing staff.
1:19 Have a clear headline
2:44 A clear call to action
3:20 "Above the fold"
3:57 Show me proof
4:32 The right time for a testimonial?
Learn all about Direct Marketing for heating and cooling businesses in this Podcast show. We discuss the differences between direct marketing and branding and which one suits your business. We talk about the market, competition and how to squeeze the most from every dollar.
0:24 – Introduction
3:18 – Two types of marketing
5:19 – Gary Halbert story
6:01 – Identify the market
7:21 – Have access to the market
8:09 – Have an affinity ...
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