HVAC Business Growth

HVAC Business Growth

Episodes

January 2, 2020 36 min

Transcript 1.30 – Review of 2019 2.30 – 3 things that made you happy 3.30 – 3 areas for improvement 4.05 – How can the business serve you better? 6.15 – Dichotomy between planning and execution 7.45 – Goal setting for 2020 10.10 – Big trends for 2020 10.35 – Voice SEO for HVAC 15.30 […]

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January 2, 2020 36 min

Most HVAC business owners work 70 hours per week approximately. Working harder is not the answer. Let's review 2019. How can your business serve you better in 2020. We also look at the key SEO and marketing channels in 2020 that will drive your business forward.

1.30 - Review of 2019

2.30 - 3 things that made you happy

3.30 - 3 areas for improvement

4.05 - How can the business serve you better? Read more

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December 27, 2019 26 sec

In this episode we discuss Google search in 2019 and the big things that impacted the hvac industry. Perhaps they affected your business also?

1:35 - Overview of topics

1:52 - GMB Spam Clean up

4:45 - Service area business changes

6:50 - Continued rollout of Local Service Ads and Google Guaranteed

16:15 - Canonicalization

19:35 - Mobile first indexing

22:40 - Site diversit... Read more

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Transcript 1:35 – Overview of topics 1:52 – GMB Spam Clean up 4:45 – Service area business changes 6:50 – Continued rollout of Local Service Ads and Google Guaranteed 16:15 – Canonicalization 19:35 – Mobile first indexing 22:40 – Site diversity update Not ranking well on Google? Free no strings attached audit of your hvac […]

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In this episode we talk about how to use holidays and special events to promote your HVAC business.

Listen along in the car or better still, print a list of holidays in your country and listen to the episode. Your mind will explode with promotional possibilities.

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1:09: Goal of Consultative Selling

1:35: People’s needs before products

2:28: Ask questions: understand what you customer needs

2:46 Example of Buying Criteria

5:25 Marketing communication process

6:15 Be the solution in your market

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In this episode, we discuss how to use email marketing to generate and nurture leads for your business.

0:53 - Create lists

2:11 - Sub Headlines

3:20 - Body of the email

4:37 - Strategy

5:26 - Deliverability

9:20 - Tip of the week

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In this episode we discuss how to track the effectiveness of your advertising.

 

1:01 - Establish an accountable advertising system

2:38 - Coupons or redemption vouchers

3:37 - Promotional codes

4:18 - Dynamic telephone numbers

5:04 - How did you hear about us?

5:38 - Tracking links and Analytics

10:18 - Tip of the week

Resources - Call Tracking Metrics

10:56 ... Read more

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Transcript 0:29 – Learn 2 strategies 0:44 – Customer referrals vs. Joint Ventures 2:16 – Strategy 1: Business cards or vouchers 4:10 – Strategy 2: Follow up letters 4:37 – Best time for customer referrals 5:16 – Letter campaign 7:38 – What’s the cheaper option? 8:20 – Tip of the week 9:07 – Special offer […]

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0:31 – What will be discussed 0:49 – 3 Ways To Grow A Business 1:12 – Grow a business: make bigger sale 1:50 – Why are people scared of pricing? 2:48 – What dictates pricing? 3:48 – Pricing strategy: Business positioning 4:29 – Pricing strategy: Context 5:13 – Pricing rule: Don’t lower prices 7:03 – […]

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